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Your Second Contact Letter

The second letter might be called your "Request Reminder" letter. It is also designed to build the relationship with your contacts.

With this letter, you will be its author but your Circle Member will still endorse it with their signature. Interestingly, this letter will repeat much of what you included in your Introduction Letter. This is very purposeful!

You need to repeat your message because human "learning" requires repetition of the same information, in small "bite-sized" chunks.

Your second letter will offer the second exposure in this repetition. Also your reader must directly CONNECT your Introduction Letter with your second letter. So repeating much of your Introduction letter will make this connection.

The next page shows an example of the second contact letter. You can also download the MS Word document here.

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Step 4-1
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