Step 3 is the preparation step for your communication (marketing) campaign to the "Everyone Else" audience. It is through this campaign that you will initiate and maintain ongoing contact with hundreds, even thousands of people, all of whom will be keeping their eyes open for an "Adoption Opportunity"… JUST FOR YOU.

In this GOLD section, I will help you to draft your Sequenced, Stepped Letter and Postcard mail campaign. In some cases, I will offer completed letters as examples (available for download in MS Word format on the Download page). In other cases, I will offer guidance for writing the letter or postcard.

Here is the basics of the campaign: