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POWER Concept #3: hundreds, even thousands of people all over the country who will keep their eyes and ears open FOR YOU to assist in accomplishing Goal #1!" Basically, this means you need to find lots of people that know lots of other people that know lots of other people, one of which knows a woman interested in creating an Adoption Plan for her unborn or newborn child. Simple, right? Well, by yourself the chances of contacting enough people who may know of a Birthmom interested in an Adoption Plan is...well...VERY SLIM. But...when you apply POWER #3, the POWER OF EXPONENTIAL EFFORT, look what happens.
YOU: You are just one couple (or one person). You have one set of eyes and ears. By yourself there are not enough hours in the day to talk to everybody you need to talk to, to find someone who knows of a Birthmom. But do not despair! Read on. YOUR INNER CIRCLE of 10: With your Inner Circle, you have at least 11 sets of eyes and ears working for you. Double that if each Inner Circle member is a couple. Better…Yes! But still not good enough. THEIR 100: Here is where the POWER of Exponential Effort really kicks in. When you get 100 (or more) names from each of your Inner Circle members, and contact them through Echo Marketing, you will engage 100 x 10 people in your Birthmom Search. Now, you will have 1,011 sets of eyes and ears all looking and listening for that special Birthmom JUST FOR YOU. Wow!…1,011 people with the AWARENESS of your wishes and the knowledge of how to take action on that awareness. I tell you, miracles will start to happen! THEIR 10: And when, in your contact letters, you asked each of these 1,000 to ask 10 of their friends and family to keep their eyes and ears open, now the "flood-gates" will open. You will have over 11,000 people engaged in your search! Double-WOW!! 11,011 sets of eyes and ears, all keenly aware of your desire to be parents. All looking and listening for that special Birthmom to send your way! This is the POWER of EXPONENTIAL EFFORT! How long will it take to have over 11,000 people all looking for a Birthmom for you? The answer is MUCH LESS TIME than you think. Negative news spreads quickly; positive news spreads MORE quickly! When you have 100 or 1000 or 11,000 people keenly AWARE of your desire to find a Birthmom, you will be amazed with the number of "leads" you get in your Birthmom search. Reality Check! Ok…it’s time for a reality check. I know that some of you are concerned that the "math" above won’t really work like I suggest. You may be thinking, "Come on now…for every Inner Circle Member’s list of 100 names, there is no way that all 100 people will fully engage in my Birthmom search!"To this I answer, "You’re probably right…but IT DOES NOT MATTER!!!" As with any marketing campaign, you can apply a reasonable percentage of participation…and then do the math. Let’s say that 50% of each Circle Member’s list actually participate. THAT STILL MEANS YOU WILL HAVE FIVE THOUSAND FIVE HUNDRED people all looking for Birthmoms for you! Or drop the number down to 25% participation (1 out of 4). You will still have over 2,500 people out there, looking and helping. What about 1 out of 10? 10%. There will still be over 1,100 people helping you! No matter which percentage of participation you apply, you will still COMPLETELY BLOW OUT YOUR GOAL. Remember what your goal is? To have hundreds, even thousands of people all looking FOR YOU in your Birthmom Search. I’ll say it again, miracles will start to happen! But I predict that YOUR campaign will have significantly greater participation than a typical business marketing campaign. Why? The answer is simple … Your percentage of participation will go WAY UP because you will be combining the first three POWERs with the fourth… |
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