Here is the Endorsement Equation:

Power of Endorsement = Endorsement + Thread of Connection

To delve into this idea, let’s use the example of a new local restaurant.

Let’s say that you discovered a new restaurant and loved it. In fact, you loved it so much that you began eating there three or four times each month. And because you loved it so much, you began to "endorse" this restaurant to your family and friends, spreading the word about the great food and atmosphere.

Your family and friends WILL TRY the new restaurant simply because you endorsed it! They will have the confidence in your "good food judgment" to give it a try for themselves. Your endorsement carries weight.

A separate but related idea is the "thread of connection".

To explain this idea, imagine the same new restaurant. In this example, however, the scene is set a little differently.

So what do restaurants, endorsements, and threads have to do with a Birthmom search? The answer is powerful!

Either your Adoption Search will be endorsed by a common, personal friend…

Let’s look at how this will work in practice.

From each member of your Inner Circle, you will ask for at least 75 to 100 (or more) names and addresses of their friends, family, acquaintances, and fellow members in clubs, churches, schools, sports teams, etc.

Each member of your Inner Circle will be the thread connecting you with each person on their list of 100.

The concept of Sphere of Influence is not new. Simply put, you…and those people closest to you…exert a great deal of influence on each other. You care about them and they care about you. Your concerns become their concerns…and vice versa.

Each member of your Inner Circle has a sphere of influence, a list of family and friends that are closest to them. These people will be the first (and most helpful) people on the list of 100 you receive from them.

Finally, to take this the final step, each person in your Circle member’s sphere of influence (their List of 100) also has a sphere of influence themselves.

Here, the POWER of ENDORSEMENTcombines with the POWER of EXPONENTIAL EFFORTand miracles WILL happen!

As you make contact with these people through letters and postcards (and email if you use "J2A – Online Techniques"), you will be "connected" to them through your Inner Circle member…because your Inner Circle member personally endorsed you.

Even though you don’t know your readers personally, a common thread will begin to be woven, binding you together, and causing interest and a willingness to help.

By combining these 4 POWERS together, you will unleash a search campaign that will be unstoppable.

The POWER of EXPONENTIAL EFFORT combined with The POWER of ENDORSEMENT drives participation of hundreds, even thousands of people that you don’t even know.

Apply to these thousands of people, The POWER of ECHO MARKETING driving The POWER of AWARENESS, and you have thousands of aware people taking action!

Each POWER builds on the others, to harness the essence of human interaction and human nature, all providing LASER-SHARP FOCUS for the effort of your birthmom search!!

FEEL THE POWER!  ENGAGE THE POWER!!!