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Step 7: Preparing Your Endorsed Mail Campaign In this book, we focus on the use of "good old-fashioned snail mail" to spread the word. While many of these techniques can be applied to email, I suggest your main effort use conventional mail to begin with. Here is why. People love to go to their mailbox and find letters and post cards from friends and acquaintances. Email simply doesn’t have the same emotional, tactile power of "impression" that mail has. That said, there still is POWER in using the Internet (and email) in your search. Read my separate book, Main Objective for your Mailing Here it is, your Main Objective: "Get the recipient to OPEN your letter." That’s it. Just open it. Reading it will happen if they open it. But here is the problem… Most people open their mail over a waste basket. Don’t you do it too? Dan Kennedy, most of us use the "A-pile, B-pile" system (and we might not even know we do it). In the A-pile goes bills, interesting catalogs, letters from people we know, and things we’ve paid for like magazines and newsletters. In the B-pile goes If you doubt this, watch yourself the next time your mail comes in. We all do it! So your Main Objective can be said another way: Here it is: "Get in the A-pile." That’s it. But how can you make sure your letters and postcards go in the A-pile of somebody that you don’t know and who doesn’t know you?Here’s how . . . and its simple! |
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