|
<<previous
Wise Words
When my wife and I started our adoption search, our agency had some very simple yet wise words to help us get started. They told us:
"Tell everyone you know that you are looking for a child to adopt."
On the surface this seemed fine. Common sense really. After all, the idea of "networking" has always been successful in business, and it works in a job search…so why not with a Birthmom search?
So that’s what we did. We told our family, friends, doctors, co-workers, accountants, neighbors. We let everybody we knew know about our search.
But you know what? We realized that we didn’t really know that many people. We realized that if we were to really get our message out, we couldn’t stop there!
So instead, we had to create our own version of this simple idea. That is:
"Tell everyone you know" BUT CRANK IT UP TO AN OUTRAGEOUS LEVEL!!!
This book lays out the details of that "Outrageous Level".
Just Ask!
So…how do you get hundreds, even thousands of people, all around the country, all keeping their eyes and ears open FOR YOU in your Birthmom search?
Simple. YOU JUST ASK!
You ask them to do it…but you ask them in a very special way. You ask them through a process of calculated, sequenced communications that will evoke the four POWER Marketing techniques listed in this book.
Using these business principals of direct marketing and the basic principles of human interaction, your message will travel the country (and even the globe) more quickly than you could ever imagine.
next>>
|